According to Newell, one suggestion by the psychologist was to provide one free copy of a Valve game to every 25th buyer of Left 4 Dead. 10% sale = 35% increase in sales (real dollars, not units shipped)įurthermore, Valve has hired an experimental psychologist to maximize the excitement of Steam sales and other marketing opportunities.The following holiday sales data was released, showing the sales breakdown organized by price reduction: The massive Steam holiday sale was also a big win for Valve and its partners. Retail wasn't left out in this case, with sales jumping 28%. Sales of Team Fortress 2 went up 106% following a free update to the game. Every purchase you make puts money in an artist’s pocket. Find Left 4 Dead-inspired gifts and merchandise printed on quality products one at a time in socially responsible ways. Newell also mentioned that new Steam customers jumped 1600% over the same weekend, according to G4TV. T-shirts, stickers, wall art, home decor, and more designed and sold by independent artists. And, despite its age, a modding community continues to create new content.Valve co-founder Gabe Newell announced during a DICE keynote today that last weekend's half-price sale of Left 4 Dead resulted in a 3000% increase in sales of the game, posting overall sales that beat the title's original launch performance. The AI "director", which schedules zombie attacks differently from game to game, remains a best-practice example of adding replayability through randomness. From the too-little-too-late government advice posters to the arguments conducted in graffiti across the walls of safe houses, the world created by designer Mike Booth and writer Chet Faliczek is both a commendably orthodox Romero hellscape (despite the presence of fast zombies, or strictly speaking rabid "infected") and occasionally a genuinely creepy experience. Until The Last of Us, Left 4 Dead 2 was arguably the most well-constructed zombie apocalypse around, a particularly impressive feat when it is primarily a setting for frenetic gunplay and exploding heads, rather than the backdrop of a BioWare RPG. In single-player mode it is a diverting, if sometimes easy, stroll through an atmospheric post-apocalypse. And, of course, the distance to making a purchase is significantly narrowed by rewarding a customer for navigating to the store with the promise of a free game.Įconomics aside, however, what is perhaps more important is that Left 4 Dead 2 is still a really good game. Economically, Left 4 Dead 2 is effectively a spent good - the number of potential buyers left who would be interested in paying more than a nominal fee for it, when more modern shooters exist, is approaching, if not zero, then a small enough number to make the hypothetical loss of sales here nugatory. In practical terms, this has the potential to bring more consumers into the store at the height of Steam's winter sale. Until 10am PST on the 26 December, anyone left on the planet who has not already purchased the game is free to download it with nothing more than a Steam account.
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